Verel Cosmetics
About
Verel is a sensory skincare and makeup brand, rooted in a deep understanding of sensitivity. Formulated for individuals, particularly those on the autism spectrum, Verel’s mission is to deliver gentle yet effective products that cater to the unique needs of those with sensory sensitivities. Operating in both Guatemala and the United States, Verel blends innovation with empathy, ensuring every product offers a calm, soothing experience.
With a focus on inclusivity, Verel empowers individuals to embrace their natural beauty through skincare and makeup that’s designed to work with, not against, their senses.
Branding
Audience Personas, Concept, Tone, Archetypes, Colors, Logo, Isologo, Icons & Rollo
Full project done by Rodeo in 2021