St. Étienne
About
St. Étienne is a NYC-based interior design studio inspired by the process of evolution and the natural transformation that life entails. It emphasizes the cycle of life, evolution, and nature, expressing this through its products and messages. The brand aims to convey the idea that life is an endless exploration of possibilities.
They focus on being intentional, organic, and globally resonant, with an approach that avoids unnecessary intervention. The brand’s isologo, an irregular circle, symbolizes the unique mark it aims to leave, inspired by natural forms like footprints and water marks.
Branding
Audience Personas, Concept, Tone, Archetypes, Colors, Logo & Rollout
Full project done by Rodeo in 2019