About
Verel leads with empathy — understanding that skincare is not just physical, but deeply emotional, especially for neurodivergent individuals or those with heightened sensitivities. Their approach is rooted in formulation science, but expressed through calming textures, simple routines, and clear communication. They don’t follow beauty trends — they define a new standard for feeling safe, seen, and soothed in your own skin.

Challenges
Launching a skincare and makeup brand for neurodivergent users in a market saturated with trends, filters, and surface-level storytelling.

Solutions
We built the brand from the inside out — starting with a name that evokes softness, followed by a visual and verbal identity system designed around sensory clarity, emotional trust, and formulation transparency.