About
Grá doesn’t just sell beauty — it reframes it. At its core, the brand is a celebration of identity, designed to uplift people who are often underrepresented in the beauty industry. Their visual identity, product language, and digital presence all work together to create a space where beauty is not filtered, but amplified from within. Grá champions boldness, softness, and realness in equal measure.

Challenges
Breaking into the beauty space with an inclusive brand that didn’t rely on stereotypes or generic 'diversity marketing.'

Solutions
We developed a vibrant yet grounded brand identity rooted in real representation — starting with naming, visual direction, and tone of voice that felt bold, inclusive, and emotionally resonant. Then, we brought it to life online through a clean, conversion-friendly website designed to feel like a reflection of the brand: real, empowering, and easy to connect with. Every detail, from the color palette to the product storytelling, was built to challenge industry clichés and elevate beauty that starts from within.