About
Alado strives to create an inclusive space that connects with all, defined by its approachable, friendly, and straightforward nature. Alado is crafted as a brand focused on enhancing convenience, dedicated to simplifying and enriching your daily experiences.

Emphasizing its strategic locations near workplaces, residences, and universities, Alado is designed to be more than a mere destination. It aims to seamlessly integrate into your daily routine, providing effortless accessibility and enhancing your overall lifestyle experience.

Challenges
Positioning a self-storage and coworking brand as more than functional — as a warm, community-centered convenience brand.

Solutions
We created a friendly, location-aware brand system designed to feel like a neighborhood essential. The UX/UI, visual identity, and content strategy prioritized ease, warmth, and real-life convenience.